We don’t know about you but the idea of a minimalist lifestyle sounds pretty good to us … just imagine living somewhere where everything you need is just around the corner! Well, you needn’t imagine any longer – we love The Zone’s new campaign concept – Boulevard Living – and we’re super happy to tell you about it. Because the average Zone shopper is a trendsetter or an aspirational individual, The Zone is ensuring that they continue to offer a mix of premium brands and tenants (think Father Coffee, Paul’s Homemade Ice Cream, Urban Zulu, and Maverick and Jane Gourmet Popcorn) … so cool! They also embarked on a great project with Instagrammer and blogger, Alessio La Ruffa, to document his experience engaging with the eclectic range of stores at The Zone, whilst living at The Vantage, an upmarket apartment development within walking distance of the mall. Intrigued and want to know more about it? Go to www.alessiolr.com.