Beauty & Fashion

Hurry up Summer – we want to wear Ted Baker!!

Hurry up Summer – we want to wear Ted Baker!!

Beautiful clothes for guys and girls are the order of the day thanks to the Spring/Summer 2018 collection from Ted Baker – aptly called ‘On The Bright Side”.

Ted’s womenswear for the summer season takes its inspiration from the majesty of the British royal palaces and their magnificent outdoor wonderlands. Think Meghan and Harry’s wedding guest’s outfits here.

Elegant and chic, ruffles, full skirts and floral dresses abound. Asymmetric shapes, soft frill details and elegant pleating run throughout the collection, adding a touch of regal drama.

Elongating and flattering shapes are the order of the day and fresh colours shine through from shades of rhubarb pink to mint green, and imperial yellow, or richer, more illustrious jewel tones of rust, teal, and antique gold.

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The opulent feeling is reinforced with lavish satins and lustrous jacquards which contrast with delicate lace and fluid chiffons for a stately yet modern quality. Yes!

Menswear is also shot through with bright colours and the much needed lightness of a summer vacation long overdue. Tell us about it, right?
Think clean silhouettes and pared-back styling, executed with a twist. A staple of blues, an earthier palette of dusty pink, dove grey and olive green come in to add great accents and a flash of sunny yellow canary is set to lighten any spirit!

Ted is celebrating the warmer weather with a Rivieria feel – think unconstructed blazers, sporty details and slim-fit cropped trousers create a contemporary look, designed to be dressed-down with a t-shirt and luxe trainers. Chinos and nautical navy abounds.

The Ted Baker SS18 Collection will be available in their standalone store in Sandton City from September 2018. Happy shopping, fashionistas!


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