First LEGO® Certified Store opens its doors in SA in Sandton City
The big doors to this brightly coloured shop in Sandton City (it’s very yellow by the way – so wear sunglasses if you are feeling tender) are now open for fans, collectors and consumers who are yet to discover the joy and delight of one of the most popular kiddie’s toys ever.
So, LEGO products are available at a variety of independent toy retailers elsewhere in South Africa, however this is the Great Yellow Brick Co’s first LEGO Certified Store in the country and they stock and display a variety of cool options, exciting installations, exclusive and extended sets, and experiences not yet seen in South Africa before.
What’s cool to do there…
- Pick A Brick Wall – a custom-built fixture with round canisters, each filled with an assortment of LEGO bricks and elements that consumers can purchase in set priced cups or by weight
- Build a Minifigure Station – guests to the store can customise up to three minifigures from a large variety of parts and accessories.
- A mosaic of the Big 5 and a 3D model of the Johannesburg skyline designed and built out of LEGO bricks exclusively for the Sandton store.
They also have areas set aside just to build – so comfy (yellow of course) tables and chairs ready to encourage fans to unleash their imaginations and really cool augmented reality screens will help shoppers visualise the contents of box sets, in 3D, before they purchase – nice touch, as we hate buyer’s remorse!
“The Great Yellow Brick Co‘s Sandton City shop will offer limited and special edition LEGO sets at the same time that they’re launched internationally, meaning that consumers no longer have to wait for months to buy them, or hunt them down online,” says co-founder Robert Greenstein.
“For example, we’re opening with the new Bugatti Chiron set, a magnificent working roller coaster, the Disney Castle, the Star Wars Y-Wing and the Hulk Buster, and collectors that have been hunting for the Star Wars Millennium Falcon need to look no further…”
PS – you can also shop online if you want to save yourself from being bombarded by kiddie demands – or even to sneak a birthday gift or present into the house without anyone seeing it.
Their Brick Rewards loyalty programme will see customers earn points back based on their spend, which can be used as cash savings on future purchases, while exclusive gifts with purchase not available anywhere else will also be available on occasion.