National Book Week – calling all book and wine lovers!

National Book Week – calling all book and wine lovers!

Cheers to the team at Mensa, South Africa’s first wine supported by an augmented reality (AR) app taking storytelling to the next level, is celebrating National Book Week from 3-9 September 2018 with an intriguing online wine and book pairing competition. We love this!

Mensa is a novel wine range taking storytelling to the next level through digital innovation. Launched in August 2018 by Overhex Wines International as a sister range to the popular Balance and Survivor wines, Mensa is the first South African wine supported by an AR app for Android and IOS. When scanning the label on a smartphone using the Mensa Wine App, it literally comes to life as a book to reveal the wine’s full story.

Storytelling and books resonate strongly in this new wine range and are captured perfectly by the payoff line: Live a great story. The label features ‘everywoman’ relaxing in the signature Mensa chair surrounded by books with a glass of wine and her trusty dog looking on.

As the ultimate book club wine, Mensa is hoping to get more people reading by calling on book and wine lovers to share great stories by pairing the new Mensa wines with their favourite books. The pairing suggestions will be collated into a Mensa Book List and all participants stand a chance to win a year’s supply of Mensa wines for their book club or weekend get-togethers.

Mensa is all about storytelling so choose books you think would be a good match for Mensa Sauvignon Blanc, Chardonnay/Pinot Noir and Cabernet Sauvignon. The wines are available at Checkers stores countrywide, or online here…

There are loads of prizes up for grabs and this looks like one competition we would be great at entering as we love wine and books and all you have to do is share your Mensa wine and book pairing using the hashtag #MensaBookList. The competition closes at midnight on Sunday, 9 September 2018 and all book list suggestions qualify for the prize draw.

Mensa wines are available at Checkers stores countrywide and retail for between R 75 – R 85.

For more information on the competition and the wines themselves – click here…


Get It Joburg North November 2018

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