Food & Wine
Cadbury’s Chocolate turns 80 this year!
Chocoholics can now join them in celebrating as they have just launched 8 heritage packs that showcase some of the various Cadbury Dairy Milk designs throughout its history in South Africa.
They are also launching a rather cool social media campaign called ‘Remarkable Regifts’ whereby consumers will have the chance to walk away with one of the exciting gifts Cadbury Dairy Milk received for their birthday.
In 1903 the Cadbury brothers – Richard and George – brought their chocolate brand to the country and appointed a sales agent to sell their products. The brand’s loyal local following grew quickly, and such was the demand, that the South African arm of Cadbury was formed in 1926 and plans were put in place for the construction of a local chocolate manufacturing plant.
Cadbury broke ground in Port Elizabeth in 1930, and by 1938, the first locally-produced moulded Cadbury Dairy Milk chocolate slabs rolled off the production line. That very same factory still produces the chocolate that fans first fell in love with in the early 1900’s and today, employs many locals from the community.
Over the years the range has expanded from basic milk chocolate to include iconic favourites that we love today – Flake, Crunchie and Lunch Bar joined the range in the 1950’s and in 1970 they welcomed everyone’s childhood lunchbox favourite – Chomp to their production lines.
The 80’s were all about shuffle socks and neon and Snacker bars and Tempo’s (our favourites) hit the streets followed by the 90’s and Astros and Cadbury P.S. bars – how cool to give people worded PS Bars, right?
Tumbles and Bubbly hit the shelves and in 2015 we almost lost our minds with the joy that was Marvellous Creations. These chocolate slabs broke the mould with their uniquely shaped blocks and out-of-the-ordinary ingredients.
Their advertising has brought us some great childhood memories too – who can forget the big hairy gorilla playing the drums, the original glass and a half family on their milk wagon and of course Dad and Baby hippo – who so badly wanted to be big enough to munch his Chomp! Lunch Bar’s ‘Makhatini from Maritzborough’ is also a great classic!
Nowadays we have the Martians running rampant in stores and doing cool activations and to be honest we cannot wait to see what our favourite local chocolate brand has in store for us!
Cadbury’s is celebrating their 80th Birthday with the launch of a series of Cadbury Dairy Milk Heritage Packs, showcasing the evolution of the iconic purple packaging over the years. In the spirit of true generosity, Cadbury will also be giving away loads of great gifts in an exciting digital campaign, called ‘Remarkable Regifts’, during September. T’s&C’s Apply.
Keep an eye on social media for more updates – or visit Cadbury here…